The Exposure of Old people in Egypt to Talk Shows in Television and its Relationship to their Health Awareness level

Document Type : scientific articles

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Department of media, Faculty of Arts, Mansoura University, Mansoura, Egypt

Abstract

This study aimed to explore the extent of exposure of the elderly in Egypt to television talk shows and its relationship with their level of health awareness. Specifically, the research investigated the frequency of exposure among elderly individuals in Egypt to talk shows, the degree to which they rely on such programs as a source of information, their motives for watching them, their level of attention while viewing, and the nature of the content presented in these shows. The study also assessed the overall level of health awareness among the elderly. The researcher adopted the media survey method, particularly the field survey, and utilized an online questionnaire as the primary tool for data collection. The questionnaire was administered to a sample of 400 elderly individuals aged between 60 and 75 years who watch television talk shows. The findings revealed that the majority of the sample exhibited a moderate level of exposure to talk shows. Furthermore, the results indicated that the health awareness level among the elderly was also moderate for the vast majority of respondents.

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