Audience Attitudes and Acceptance Towards AI generated video Ads

Document Type : Original Article

Authors

1 Mass media department . Faculty of Arts. Asyut University. Asyut . Egypt

2 Mass media department,Faculty of arts, Asyut University

Abstract

The tremendous development occurring in the field of artificial intelligence and its close connection and multiple uses in the field of media has led to the possibility of implementing commercial video advertisements entirely through artificial intelligence applications without human intervention, which may save marketers a great deal of effort and time, and may also have effects on the public’s awareness of the dimensions of the advertisement and its acceptance. He has confidence in the advertised product.

Accordingly, the current descriptive study Using a questionnaire tool on a sample of women (target audience) attempts to understand the relationship between the video advertisement created entirely using artificial intelligence applications and the audience in a deeper way so that marketer users of these applications can produce video advertisements that achieve the desired results and increase sales, and for customers and the audience ease of use and awareness, which is reflected in their purchasing intentions and thus Actual purchasing decisions and processes.

The results underscore the importance of perceived usefulness as a key factor in shaping consumer perceptions and attitudes. This insight is valuable for marketers aiming to optimize their AI-driven advertising strategies to enhance consumer engagement and acceptance.

Keywords

Main Subjects

Files

Share

How to cite

Statistics