AI visual characters in crime storytelling on TikTok “Analytical study”

In the captivating landscape of TikTok, where short-form videos reign supreme, a new genre has emerged: AI-powered crime storytelling. This study explores this phenomenon by examining the visual elements, emotional appeals, and media richness theory employed to engage young audiences. The study is going to use a qualitative approach that would use content analysis of 30 videos from three prominent TikTok accounts. The research investigates how creators use AI-generated techniques to immerse viewers. In addition to Emotional hooks, such as suspense, empathy, or moral outrage, are used to captivate viewers and foster engagement. Moreover, to what extent does AI storytelling adhere to media richness theory's principles of language variety and multiple cues. Therefore, the research analyses the engagement metrics of AI-powered crime stories to understand their effectiveness in resonating with young TikTok users. As a result, the findings reveal the impactful utilisation of AI for visual storytelling on TikTok. However, further research should be conducted in this field.