Department of Radio and Television Faculty of Mass Commuication- Beni Suef University
Abstract
This study aims to examine Arabic and foreign studies that have focused on the phenomenon of influencers on social media platforms, with a specific focus on YouTube as a primary platform for these influencers. The study adopts a descriptive analytical approach, utilizing the second-level analysis method, which involves reusing data from social sciences research. The study will employ a qualitative analysis method to analyse scientific studies that have addressed the phenomenon of influencers on social media, with a focus on studies of the content of YouTube channels and their impact on their followers.
The thematic framework of the study population is defined as a set of published and unpublished research in both Arabic and foreign languages that are relevant to the study topic. Researchers will obtain this research through a comprehensive survey of Arab and Western libraries, databases, and information available on the internet, excluding books, during the last ten years (2014-2023).
The study is divided into three research themes:
Theme One: Studies of the influencer phenomenon on social media platforms.
Theme Two: Analysis of the content of YouTube channels.
Theme Three: Studying the impact of YouTubers on their followers from a political, marketing, and social perspective.
Shihata, L., Tawfik, Y. M., & Saleh, H. M. (2024). Research of Social media influencers within the framework of YouTubers phenomenon
(Critical analytical study). Journal of Digital Media and Public Opinion Studies, 1(1), 101-191.
MLA
Lamis Shihata; Yasmine Mustafa Tawfik; Hussein Mohamed Saleh. "Research of Social media influencers within the framework of YouTubers phenomenon
(Critical analytical study)", Journal of Digital Media and Public Opinion Studies, 1, 1, 2024, 101-191.
HARVARD
Shihata, L., Tawfik, Y. M., Saleh, H. M. (2024). 'Research of Social media influencers within the framework of YouTubers phenomenon
(Critical analytical study)', Journal of Digital Media and Public Opinion Studies, 1(1), pp. 101-191.
VANCOUVER
Shihata, L., Tawfik, Y. M., Saleh, H. M. Research of Social media influencers within the framework of YouTubers phenomenon
(Critical analytical study). Journal of Digital Media and Public Opinion Studies, 2024; 1(1): 101-191.
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